The movement of story-powered zebras.

Most businesses run like startled herds—reacting to the next quarter, the next client, the next demand. PATHFINDER flips that. It’s a framework, a discipline, and a mindset for building something that lasts— every stripe aligned, every chapter connected, every zebra whole.

Overview

What It Is

PATHFINDER was created for entrepreneurs, intrapreneurs, leaders, and investors who want to build with:

Service, over selfishness. Sustainability, over short-termism. Significance, over shallow wins.

This is not theory. It’s the same 10-step methodology we’ve used to help brands, NGOs, VCs, and private clients:

  • Fix broken stories.
  • Realign teams.
  • Launch new chapters with clarity and conviction.

Because a zebra missing stripes isn’t a zebra.
And a business that has no alignment isn’t a business.

Next Move

Every PATHFINDER Must Take Their First Step

Choose yours today.

Take the Quiz

Discover your builder profile and your next strategic priority.

Start Assessment

Book a Workshop

A high-impact deep dive for founders, boards, and leadership teams to align strategy, story, and execution. If you’re tired of running someone else’s race—and ready to chart your own—you’re already halfway to becoming a PATHFINDER.

Book Now

Explore the School

Learn the full methodology and build a real business at your own pace.

Explore

Read the Stories

Explore the PATHFINDER stories that bring the methodology to life.

Let's tell the right Story, together